What if LinkedIn was gone tomorrow

What If LinkedIn Was Gone Tomorrow?

What would you do if LinkedIn shut shop?

What an unexpected year 2016 has been. Who’d have thought we’d be ending the year with Brexit looming & Trump as President-elect? It just shows how little is in our control.

Did you see all the LinkedIn takeaways coming? I sure did, I’ve been writing about LinkedIn removing features from paying users for years. But with so much backlash over this latest set of changes, I really did stop and think, “What would I do if LinkedIn was gone tomorrow?”

Thankfully, I regularly download my connections and have built a business that isn’t reliant on delivering training exclusively on LinkedIn. In fact, I love teaching how to recruit on all of the other social media and niche sites, which are way more interesting anyway.



…but enough about me, what advice do I have for you?

Well, as it’s the festive season, I decided to crowdsource a gift for you! I hope these experienced Sourcers & Recruiters inspire you to think differently:

 

 

With much love and thanks to Jim StroudKaren AzulaiJeff Newman, Ben GledhillKerri Mills and Erin Stevens for braving the camera to bring you these treats.

Over to you…

What would you do if LinkedIn was gone tomorrow?

 


Time to reach beyond LinkedIn? Check out the upcoming classes at The Searchologist School, grab some ready made training in The Academyor get in touch for some onsite or live online Tailored Tuition.


 

Employee Generated Content, Love It!

Employee Generated Content, Love It!

Employee generated content cannot be ignored.

It’s here. It’s staying. It’s a brilliant opportunity, when it’s real.

I know as we near the end of 2016 that many companies are still terrified of what their employees are saying online. Many still want to gag them.

But the fact is, your employees are talking about you online and that’s not a bad thing. You can use your employee generated content to share your culture and attract more suitable job applications.



As someone who loves teaching sourcing, I love to dig. I love showing HR & Recruiters how technology has flung open the door to their company and how their employees are sharing photos, videos and thoughts that can be used to enhance recruitment. And I don’t mean just on Glassdoor.

Yes, sometimes I shock them but generally people see the opportunity. And why invest in improving employee engagement and happiness if you’re not going to share it to attract new recruits?

I always tailor my training or speaking to suit because real examples are so much better, right? So it was fun to show the audience at HR Summit Iași Romania this little gem:

 

 


Why use employee generated content?

Well, it’s free for one.

It’ll improve engagement, employees love to feel they’re part of the recruitment process, and because, as Mike Devaney puts it:

They have credibility. If all marketers are liars, what does that make engineers, designers, and customer support reps? Regular people! They provide “essential” services. Fair or not, prospects have a low regard for marketers. But they don’t hold the same prejudice and suspicion towards other departments.

They have expertise. Marketers, particularly copywriters, sell the company’s product to the public. They deal in features, benefits, problems, solutions. Still, with all that, there’s a lot they don’t know — can’t know. Those intricate details, shared by an expert, might be what your prospects need to read, see, or hear before they can take the next step.

They have flaws.

Open the door, this is recruiting in the age of Google!Click To Tweet

Employee generated content & the digital mindset

Regular readers know I hate generational typecasting, I know millennials who will only call and boomers who will only Snapchat message. I believe there are people who have embraced technology and people who haven’t.

Those who have embraced tech are more inclined to dig into your company or agency to find out more about you… and that won’t be just on conservative LinkedIn, it’ll be wherever they choose to play, like:

  • Video rich sites: Facebook Live, YouTube, Vimeo, Periscope, Instagram Stories, Snapchat, Musical.ly etc
  • Podcast sites: SoundCloud, Amazon S3, PodOmatic, PodBean etc
  • Photo sharing sites: Instagram, Snapchat, Imgur, Flickr, Deviant Art, Pinterest etc

Your employees are using these platforms too.

Is it time to make the most out of the content your employees are already sharing?

 


Want to improve your social recruiting? Check out the upcoming classes at The Searchologist School, grab some ready made training in The Academyor get in touch for some onsite or live online Tailored Tuition.


 

Mobile job application

The Easiest Way To Stop Great People Applying To Your Jobs

Do the people you want to recruit even own a personal computer?

Not a work one, one of their very own. One they’d use for personal things like… applying for a new job. (You want ethical people right?)

I am honoured to be judging the National Online Recruitment Awards (NORAs) but I was harsh in my shortlisting. It’s nearly 2017 and 66% of job seekers want to apply for a job on a mobile phone, so I was tough on those nominees who don’t cater for that.

Before we go into to why that impacts your recruitment, have a listen to my thought pattern:

 

Does it really matter if job seekers cannot apply on a mobile?Click To Tweet

True, you may think, “too bad they can find a way to apply” but this is a candidate driven market. And you don’t want to hire just anyone, do you?

You want to hire the right people with ease, surely?

Test 1:

Before I speak to any new client, I pull out my iPhone and I start the job application. I may be a social recruiting expert but most social media interaction happens on a cell, plus how often do you read your emails on your phone? So it’s important to look at your mobile job application process.

If you’ve heard me speak at a conference, you know what’s coming… please pull out your mobile device, find a job, and apply. The whole way through, go through every single unnecessary obstacle.

If it takes too long (as in more than say 5 minutes) or if it’s not possible, please take your phone to your CEO and get them to do it.

Truly, I mean it. It’s costing you great people… would you go through that much effort to buy online?

Be honest, how easy was it to apply to the jobs on your website on your device?

Test 2:

Go out into your business and ask your colleagues if they own a personal laptop. Ask them when they last used it. Ask them how often they use it.

If your employees all have personal computers and they use them frequently, you can probably ignore this post.

But… if most of your employees prefer the freedom that comes from a mobile device (cell, tablet etc.) please sort your mobile job application process, now!

 

How do you like to apply for a new job, PC or device?

 


Ready to master social recruiting? Check out the upcoming classes at The Searchologist School, grab some ready made training in The Academyor get in touch for some onsite or live online Tailored Tuition.


 

Twitter List Building

How automation ruins Twitter list building!

Why can’t I automate my Twitter list building?

Because, quite simply, it doesn’t work. Creating a Twitter list based on somebody’s (potentially one off) use of a hashtag will only lead to a low quality list and that’s pointless, especially if you’re using Twitter lists for talent pooling.

Twitter lists allow you to segment the people you’re following, which is great when you want to keep in touch with specific people more often. But if you automate the process the quality drops, here are just a few of the irrelevant ones I’ve been added to.

I mean me & sports… LOL!

Twitter List building

 

Is automating your Twitter list building making you look silly?Click To Tweet

There’s enough going on in our everyday lives without being notified that we’ve been added to yet another Twitter list that has nothing to do with our skill set.

Yet it happens all the time! Why? Because people attempt to cut corners and automate Twitter list building!

Stop it and do this instead:

 

 

But don’t take my word for it…

 

Do you agree?


Nail your social recruiting! Check out the upcoming classes at The Searchologist School, grab some ready made training in The Academyor get in touch for some onsite or live online Tailored Tuition.