The Searchologist Live

The Searchologist LiveSocial Recruiting Tips & Tricks | Katrina Collier - Chief Searchologist

Your Easiest Talent Attraction Tool: Employee Engagement

Your Easiest Talent Attraction Tool: Employee Engagement

Employee engagement, a talent attraction tool? Of course! Two (more) things I love about technology:
  1. People can see how many job opportunities are out there, and
  2. it opens the door to your company so you have to look after your people!
Employee engagement didn't matter when I started working. Such a change to the working world in such a short period of time so different from when I began my career, which ...
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Awkward Facebook Friend Requests

The Simple Solution To Awkward Facebook Friend Requests

The dilemma of awkward Facebook friend requests! Do you accept? What if you don't? They're a colleague or a client and it's my personal space. What do you do? Maybe I am just in a social recruiting bubble but I truly think that more and more people are conducting business on Facebook. No longer is it a business-to-consumer stronghold or a personal space. It's a wonderful blend. And with LinkedIn announcing the removal ...
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Employee Generated Content, Love It!

Employee Generated Content, Love It!

Employee generated content cannot be ignored. It's here. It's staying. It's a brilliant opportunity, when it's real. I know as we near the end of 2016 that many companies are still terrified of what their employees are saying online. Many still want to gag them. But the fact is, your employees are talking about you online and that's not a bad thing. You can use your employee generated content to share your culture and attract ...
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Candidate Response rates

Is This The Easiest Way To Improve Candidate Response Rates?

Is that a picture of a phone? Confused as to why a social recruiting expert, who can teach you how to dig into social media to find conversation starters that dramatically improve candidate response rates, is sharing a picture of a mobile phone? Because calling a candidate will give you the fastest response rate, and you want that right? How often does your phone ring in a day? Less often than it used to? In ...
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LinkedIn App Connection Request

How To Personalise A LinkedIn App Connection Request

This may be a pointless post... It's weird to be writing a post titled "How To Personalise A LinkedIn App Connection Request" because LinkedIn is introducing changes that may be the final nail in its coffin. According to the rumour-mill, it's removing advanced search and rich media on profiles from free users and making all sorts of odd changes re Boolean search on Recruiter Lite. LinkedIn's users are its product! You. Me. And all of ...
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Textio Helps You Improve Gender Diversity In A Snap

Textio Helps You Improve Gender Diversity In A Snap

Diversity is such a hot recruitment topic & pain point It's also a broad topic, covering ethnicity, gender, age, national origin, disability, sexual orientation, education, and religion. And then there are our diverse perspectives, work experiences, life styles and cultures. So today I am helping you tackle just one, gender diversity. Gender diversity, which is what Textio claims to help with, seems to swing both ways, too many men in some occupations, too many women ...
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Mobile job application

The Easiest Way To Stop Great People Applying To Your Jobs

Do the people you want to recruit even own a personal computer? Not a work one, one of their very own. One they'd use for personal things like... applying for a new job. (You want ethical people right?) I am honoured to be judging the National Online Recruitment Awards (NORAs) but I was harsh in my shortlisting. It's nearly 2017 and 66% of job seekers want to apply for a job on a ...
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Still Baffled By Hashtags? Master Them Here

Still Baffled By Hashtags? Master Them Here

Those pesky #s, otherwise known as Hashtags, definitely cause confusion. It's not surprising, most people associate hashtags with Twitter and if you haven't got your head around tweeting, hashtags would seem confusing. Thankfully they're not. It's very simple, adding # before the word makes it a clickable link and it groups terms together. So using #recruitment would help anyone searching for #recruitment find your post and it also allows you to find all of the ...
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Twitter List Building

How automation ruins Twitter list building!

Why can't I automate my Twitter list building? Because, quite simply, it doesn’t work. Creating a Twitter list based on somebody’s (potentially one off) use of a hashtag will only lead to a low quality list and that’s pointless, especially if you’re using Twitter lists for talent pooling. Twitter lists allow you to segment the people you’re following, which is great when you want to keep in touch with specific people more often. But if ...
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Recap Will Give Recruiters An Edge

Recap Will Give Recruiters An Edge

Chrome extension Recap will save you time & give you the upper hand Chrome extensions are only valuable to you as a recruiter if you know how to use them to give yourself the edge. There are hundreds of them and they make uncovering social profiles and contact details child's play. And that's the problem, used incorrectly they create even more recruiter spam. So I can be a little, shall we say, skeptical when approached ...
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Social Stories

Social Stories: Instagram Vs. Snapchat

Instagram Stories or Snapchat, well it depends Rather than proffer my initial thoughts on the Snapchat clone Instagram Stories, I've waited a month since their launch. My opinion hasn't changed too much, they're still a poorly substitute to Snapchat, which I love seeing Recruiters use to create social stories. Around the same time Snapchat integrated Bitmoji and I've had a lot of fun using my cartoon character in snaps and ...
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You Can Recruit On Snapchat, How?

You Can Recruit On Snapchat, How?

Really, you can recruit on snapchat? To be honest, just last month I spoke at RecruitDC in front of 300 Recruiters and said, "I don't get it!" ...'cause I hadn't seen anyone actually recruit on Snapchat! Nor did I find the app easy to use. And then on the nagging advice of Joshua Jones, I gave it another try and discovered a buzzing community of Recruiters who are doing great things. My opinion has changed ...
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How to write a Twitter bio

How To Write A Twitter Bio

How do I write my Twitter bio? It's the number one question I get in training especially when you plan to useTwitter for the purpose of recruitment. It's true, it's not easy to write your Twitter bio. But it matters if you want to grow a following of (the right) people! You have seconds to make an impression and to be followed, and being followed is where the magic happens. Your Twitter bio is less ...
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Introducing The Searchologist 2

The Searchologist – Same Great Training, A Better Fitting Name!

If the shoe don't fit this social recruiting training... When I set out on this journey over 6 years ago, I started by helping Job Seekers make great use of social media. I remember so clearly tossing around potential company names with my mate Stuart and and the excitement that came from selecting Winning Impression. It made sense... then. But my passion always lay in delivering social recruiting training and transforming HR and Recruiters into ...
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Are Facebook Reviews Damaging Your Hiring?

Are Facebook Reviews Damaging Your Hiring?

Think Facebook reviews don't matter? Think again. In the last 5 months I've trained and spoken in 4 different continents, it's been a whirlwind and truly amazing. Nearly all of the HR & Recruitment professionals I have encountered in this time are actively using Facebook to keep in touch with family, friends and colleagues. The same could not be said for LinkedIn or even my favourite Twitter. Of course I met the occasional Facebook voyeur ...
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Facebook's Expanded Search, Good Or Bad?

Facebook’s Expanded Search, Good Or Bad?

What will Facebook's expanded search reveal about you? Whether you love it or hate it, Facebook continues to go from strength-to-strength because they really understand that keeping users on their site and active is essential to their future. Where LinkedIn only permits you to search for long form posts (posts on their blogging platform) and removed Signal, which allowed you to search for LinkedIn user updates, Facebook is now allowing any user - with their ...
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Hire On Twitter

Want To Hire On Twitter Successfully?

Pass the 6-second test! Over the last few months I’ve had the honour to travel to Sydney, Auckland & Amsterdam to speak at SOSU Sourcing Summits and to Dallas to speak at SourceCon, which has led to an uptick in my Twitter followers. And consistently I’ve seen one error that is holding back Recruiters from being able to hire on Twitter well. Cryptic profiles. I know my new followers are in the room, because they’re ...
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LinkedIn Messaging

3 Things To Know About The LinkedIn Messaging, Right Now!

3 Impacts Of The New LinkedIn Messaging To be fair, we humans are creatures of habit and most of us don’t like change, so hearing negative feedback about the new LinkedIn messaging platform overhaul is probably to be expected but, oh my, what were they thinking? Some of it makes no sense and is only going to create more noise! Noise you’re trying to get your job opportunity seen above. 1. Untick The ‘Press Enter ...
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4 Ways Recruiters Add Value To Candidates

4 Ways Recruiters Add Value To Candidates

What do you find candidates value most in a recruiter? A headhunter asked me this earlier and went on to say: "For example, I love weight training and playing rugby so I follow Personal Trainers on YouTube who give me plenty of free training advice. Is there a parallel of that example (me seeking the free advice of a highly experienced personal trainer) between a recruitment consultant and candidate? Having great roles to offer is ...
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Monitor your brand & avoid a hiring disaster

Monitor your brand & avoid a hiring disaster

Would you withdraw a job offer based on online behaviour? When I read this article, "The CEO of Zenefits had a brilliant response to an engineer who waffled about a job offer on Quora", I could only congratulate Parker Conrad on his swift and decisive action to avoid a hiring disaster. Because why would you hire someone who isn't excited about the opportunity to work at your company? The background Naively a developer, ...
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The Right Way To Engage Technical Talent

Avoid The Bite: The Right Way To Engage Technical Talent

Last week I had a lot of fun presenting a webinar for Jobscience on one of my favourite topics, recruiting technical talent. Of course my co-host, Bennett Sung, knowing me too well had to incorporate a dog theme! The theme fits. If you missed it, watch it here "How To Engage Technical Talent & Make Them Your Best Friend" This post and the slides below summarise what you missed but definitely Read More
Recruiter, Are You Worth Talking To?

Recruiter, Are You Worth Talking To?

The world has become so incredibly noisy and demanding. Instant. Last week I was chatting on Skype with a darling non-recruitment friend, unaware of what was going on in his world, when the stress of it all became too much. He snapped. It was out of character and happened because he was also being bombarded by email, phone, text, DM, and other IM chats, all at once. He felt that everyone needed an instant response ...
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Shock As Gen X'er Is Exposed As A Millennial!

Shock As Gen X’er Is Exposed As A Millennial!

Nothing irks more than a gross generalisation, yet people are always doing it. Being an Aussie in London, I am forever being told, "Oh you Aussies are... " something or other. Really? I'm just the same as all 23.8 million Australians? If it's not race, it's religion, it's short, it's tall, it's male, it's female or any other way we can pigeon hole people. And now the industry is trying to lump people into one ...
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Social Collaboration & Breathing Life Into Dinosaurs

Social Collaboration & Breathing Life Into Dinosaurs

Is social collaboration just fantasy or possible? As Moderator for the Social Collaboration track at #HRTechEurope, it was lovely to come out of my social recruiting bubble and see the wider user of social media in the workplace. As a member of the Blog Squad, I loved the buzz of our press room and the fab conversation happening on the Twitter back channel! A few things that ...
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Has Sharing LinkedIn Updates Become Pointless?

Has Sharing LinkedIn Updates Become Pointless?

Organic LinkedIn updates are near invisible! I've been going on and on about this for 18 months now. Organic LinkedIn updates - the updates we post ourselves - are becoming a waste of time. Of course I was ignored, LinkedIn doesn't care about little old me. Nor do they care about any of their members, which is silly because LinkedIn sells its members as a product. Yes, you. You are LinkedIn's product. But LinkedIn only ...
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5 Lessons Learned From That Job Post Fail

5 Lessons Learned From That Job Post Fail

Want to avoid making a job post fail? Like you, I see lots of stuff on LinkedIn that makes me cringe or simply wonder if I'm actually on Facebook. But when I saw that secretary job post, I was horrified!!! I simply couldn't comprehend that a woman would do that to another woman or that she would leave it up after so many complaints. So what can we learn from it? Firstly, a little reminder ...
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Can You Love Your ATS? No, really

Can You Love Your ATS? No, really.

At TruLondon last week, Lisa Scales from TribePad led a track called "You've lost that loving feeling, fall back in love with your ATS and stop hating." With upcoming HRTech and my disdain for any ATS or recruitment database spitting jobs out onto social media willy nilly, I simply had to sit in. Recruiters take ownership and kick ...
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How To Avoid Direct Sourcing Disasters!

How To Avoid Direct Sourcing Disasters!

When direct sourcing goes wrong, it really goes wrong. Social media has made direct sourcing an In-house Recruiter's dream... and a nightmare. Because as much as you can approach passive candidates and promote your employer brand, your hiring manager can destroy your efforts with the experience he/she gives your candidates. And it's you that looks bad even though it's the hiring manager who's being a pain in the proverbial! I have two friends who are ...
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Write Job Post Headlines Like A Pro

Write Job Post Headlines Like A Pro

Do you write job post headlines that grab attention? Due in the main to social media, our attention span has dropped to just 8 seconds. That's shorter than a goldfish! Have you considered this when writing your job posts? Caveat This may seem an ironic blog when I'm usually going on and on, and on, and on, about not just posting jobs on your social channels. But the fact is, when ...
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Secrets Of Top HR & Recruiting Twitter Influencers

Secrets Of Top HR & Recruiting Twitter Influencers

Want to be a Twitter influencer? Being a Twitter influencer is really useful, whether you're in HR, a recruiter, a job seeker or using Twitter for some other reason. But why be one? Before I launch into the how, let's look at the why. It allows you to open opportunities that are out of your reach on less social sites, like LinkedIn. You can engage, re-engage, and engage again, and again and again and again ...
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How To Use Instagram For Recruitment, With Ease!

How To Use Instagram For Recruitment With Ease

You're not using Instagram for recruitment? As an Instagram addict, let me try and persuade you to tap into its 400 million active users. So who uses Instagram? ...and they're an active lot. 49% of users visit daily, which as you can see above is a lot more active than that ...
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Successful Technical Recruitment Is A Long Game

Successful Technical Recruitment Is A Long Game

Did you see the recent article in Recruitment Grapevine where Rethink Group talked about their evolution into a Recruitment 2.0 partner? They have realised they need to evolve to stay valuable to their clients. Proper partnering from recruitment through to retention. If only the cowboy technical recruitment agencies would take a leaf out of Rethink's book and cease this kind of behaviour: Not sure if this is the best recruiter email ...
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Facebook At Work Beyond The Hype

Facebook At Work: Beyond The Hype

Facebook At Work is in the app store, but what does that mean? In its own words, "Facebook at Work lets you create a work account that is separate from your personal Facebook account. With a Facebook at Work account, you can use Facebook tools to interact with co-workers. Things you share using your work account will only be visible to other people at your company." Currently, the app is being tested with only a ...
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Recruiting On LinkedIn? This Is For You!

Recruiting on LinkedIn? This is for you!

Recruiting on LinkedIn, without a recruiter license? Read on! Have a recruiter license? Read on anyway. Announced last week, LinkedIn is "increasing the visibility of your extended network in search" Hoorah, to those of us who search infrequently as (when it's eventually rolled out) we will have full visibility of our 3rd level connections. However, if you are a recruiter who currently uses a free account, you're now ...
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Is Judgement By Appearance Rife In Social Recruitment?

Is Judgement By Appearance Rife In Social Recruitment?

Is judgement by appearance exclusive to social media recruitment? Or is it rife in all parts of the recruitment process? Isn't it human nature to look at something and make a snap decision based on how it makes us feel? For example, I recently considered walking into a shop but the group of men standing outside made me wary and instead I moved on. Their appearance made me feel uncomfortable. I reacted on ...
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Social & Mobile Recruiting Go Hand In Hand!

Social & Mobile Recruiting Go Hand In Hand!

Try this! At a recent AIA Worldwide in-house recruitment event, we were asked to test out applying for a job on our own career site using our mobile phones. The results were nothing short of a disaster! Many are ignoring the fact that social & mobile recruiting work together. Have you tried applying for one of your own jobs on your mobile? Can you actually apply or do you expect job seekers to go to ...
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Share The Social Recruiting Love!

Share The Social Recruiting Love!

Do you care about your followers & fans? To build your fan base, following, tribe, whatever you want to call it, takes time. It's time well spent because it improves quality of hire, cultural fit, retention, productivity and, of course, saves a bucket load of cash. So why do companies build their following and then ignore them? It makes no sense. It's time to share the social recruiting love before you lose applicants. And the ...
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Social Recruiting, It's Personal.

Social Recruiting, It’s Personal.

Social recruiting is a conversation between you and your potential hire. Success comes from remembering that though social media is a public medium it's not a broadcast channel like traditional job board advertising. Keep it personal, as you would if you were recruiting via the phone. Remember back in the day, when your phone was your fastest source of communication? Remember how you'd start the call? "Hello [person's name], this is [your name].... Remember the ...
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