The Searchologist Live

The Searchologist LiveSocial Recruiting Tips & Tricks | Katrina Collier - Chief Searchologist

Social Stories

Social Stories: Instagram Vs. Snapchat

Instagram Stories or Snapchat, well it depends Rather than proffer my initial thoughts on the Snapchat clone Instagram Stories, I've waited a month since their launch. My opinion hasn't changed too much, they're still a poorly substitute to Snapchat, which I love seeing Recruiters use to create social stories. Around the same time Snapchat integrated Bitmoji and I've had a lot of fun using my cartoon character in snaps and ...
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You Can Recruit On Snapchat, How?

You Can Recruit On Snapchat, How?

Really, you can recruit on snapchat? To be honest, just last month I spoke at RecruitDC in front of 300 Recruiters and said, "I don't get it!" ...'cause I hadn't seen anyone actually recruit on Snapchat! Nor did I find the app easy to use. And then on the nagging advice of Joshua Jones, I gave it another try and discovered a buzzing community of Recruiters who are doing great things. My opinion has changed ...
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How to write a Twitter bio

How To Write A Twitter Bio

How do I write my Twitter bio? It's the number one question I get in training especially when you plan to useTwitter for the purpose of recruitment. It's true, it's not easy to write your Twitter bio. But it matters if you want to grow a following of (the right) people! You have seconds to make an impression and to be followed, and being followed is where the magic happens. Your Twitter bio is less ...
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Introducing The Searchologist 2

The Searchologist – Same Great Training, A Better Fitting Name!

If the shoe don't fit this social recruiting training... When I set out on this journey over 6 years ago, I started by helping Job Seekers make great use of social media. I remember so clearly tossing around potential company names with my mate Stuart and and the excitement that came from selecting Winning Impression. It made sense... then. But my passion always lay in delivering social recruiting training and transforming HR and Recruiters into ...
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Are Facebook Reviews Damaging Your Hiring?

Are Facebook Reviews Damaging Your Hiring?

Think Facebook reviews don't matter? Think again. In the last 5 months I've trained and spoken in 4 different continents, it's been a whirlwind and truly amazing. Nearly all of the HR & Recruitment professionals I have encountered in this time are actively using Facebook to keep in touch with family, friends and colleagues. The same could not be said for LinkedIn or even my favourite Twitter. Of course I met the occasional Facebook voyeur ...
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Facebook's Expanded Search, Good Or Bad?

Facebook’s Expanded Search, Good Or Bad?

What will Facebook's expanded search reveal about you? Whether you love it or hate it, Facebook continues to go from strength-to-strength because they really understand that keeping users on their site and active is essential to their future. Where LinkedIn only permits you to search for long form posts (posts on their blogging platform) and removed Signal, which allowed you to search for LinkedIn user updates, Facebook is now allowing any user - with their ...
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Hire On Twitter

Want To Hire On Twitter Successfully?

Pass the 6-second test! Over the last few months I’ve had the honour to travel to Sydney, Auckland & Amsterdam to speak at SOSU Sourcing Summits and to Dallas to speak at SourceCon, which has led to an uptick in my Twitter followers. And consistently I’ve seen one error that is holding back Recruiters from being able to hire on Twitter well. Cryptic profiles. I know my new followers are in the room, because they’re ...
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LinkedIn Messaging

3 Things To Know About The LinkedIn Messaging, Right Now!

3 Impacts Of The New LinkedIn Messaging To be fair, we humans are creatures of habit and most of us don’t like change, so hearing negative feedback about the new LinkedIn messaging platform overhaul is probably to be expected but, oh my, what were they thinking? Some of it makes no sense and is only going to create more noise! Noise you’re trying to get your job opportunity seen above. 1. Untick The ‘Press Enter ...
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4 Ways Recruiters Add Value To Candidates

4 Ways Recruiters Add Value To Candidates

What do you find candidates value most in a recruiter? A headhunter asked me this earlier and went on to say: "For example, I love weight training and playing rugby so I follow Personal Trainers on YouTube who give me plenty of free training advice. Is there a parallel of that example (me seeking the free advice of a highly experienced personal trainer) between a recruitment consultant and candidate? Having great roles to offer is ...
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Monitor your brand & avoid a hiring disaster

Monitor your brand & avoid a hiring disaster

Would you withdraw a job offer based on online behaviour? When I read this article, "The CEO of Zenefits had a brilliant response to an engineer who waffled about a job offer on Quora", I could only congratulate Parker Conrad on his swift and decisive action to avoid a hiring disaster. Because why would you hire someone who isn't excited about the opportunity to work at your company? The background Naively a developer, ...
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The Right Way To Engage Technical Talent

Avoid The Bite: The Right Way To Engage Technical Talent

Last week I had a lot of fun presenting a webinar for Jobscience on one of my favourite topics, recruiting technical talent. Of course my co-host, Bennett Sung, knowing me too well had to incorporate a dog theme! The theme fits. If you missed it, watch it here "How To Engage Technical Talent & Make Them Your Best Friend" This post and the slides below summarise what you missed but definitely Read More
Recruiter, Are You Worth Talking To?

Recruiter, Are You Worth Talking To?

The world has become so incredibly noisy and demanding. Instant. Last week I was chatting on Skype with a darling non-recruitment friend, unaware of what was going on in his world, when the stress of it all became too much. He snapped. It was out of character and happened because he was also being bombarded by email, phone, text, DM, and other IM chats, all at once. He felt that everyone needed an instant response ...
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Shock As Gen X'er Is Exposed As A Millennial!

Shock As Gen X’er Is Exposed As A Millennial!

Nothing irks more than a gross generalisation, yet people are always doing it. Being an Aussie in London, I am forever being told, "Oh you Aussies are... " something or other. Really? I'm just the same as all 23.8 million Australians? If it's not race, it's religion, it's short, it's tall, it's male, it's female or any other way we can pigeon hole people. And now the industry is trying to lump people into one ...
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Social Collaboration & Breathing Life Into Dinosaurs

Social Collaboration & Breathing Life Into Dinosaurs

Is social collaboration just fantasy or possible? As Moderator for the Social Collaboration track at #HRTechEurope, it was lovely to come out of my social recruiting bubble and see the wider user of social media in the workplace. As a member of the Blog Squad, I loved the buzz of our press room and the fab conversation happening on the Twitter back channel! A few things that ...
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Has Sharing LinkedIn Updates Become Pointless?

Has Sharing LinkedIn Updates Become Pointless?

Organic LinkedIn updates are near invisible! I've been going on and on about this for 18 months now. Organic LinkedIn updates - the updates we post ourselves - are becoming a waste of time. Of course I was ignored, LinkedIn doesn't care about little old me. Nor do they care about any of their members, which is silly because LinkedIn sells its members as a product. Yes, you. You are LinkedIn's product. But LinkedIn only ...
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5 Lessons Learned From That Job Post Fail

5 Lessons Learned From That Job Post Fail

Want to avoid making a job post fail? Like you, I see lots of stuff on LinkedIn that makes me cringe or simply wonder if I'm actually on Facebook. But when I saw that secretary job post, I was horrified!!! I simply couldn't comprehend that a woman would do that to another woman or that she would leave it up after so many complaints. So what can we learn from it? Firstly, a little reminder... ...
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Can You Love Your ATS? No, really

Can You Love Your ATS? No, really.

At TruLondon last week, Lisa Scales from TribePad led a track called "You've lost that loving feeling, fall back in love with your ATS and stop hating." With upcoming HRTech and my disdain for any ATS or recruitment database spitting jobs out onto social media willy nilly, I simply had to sit in. Recruiters take ownership and kick ...
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How To Avoid Direct Sourcing Disasters!

How To Avoid Direct Sourcing Disasters!

When direct sourcing goes wrong, it really goes wrong. Social media has made direct sourcing an In-house Recruiter's dream... and a nightmare. Because as much as you can approach passive candidates and promote your employer brand, your hiring manager can destroy your efforts with the experience he/she gives your candidates. And it's you that looks bad even though it's the hiring manager who's being a pain in the proverbial! I have two friends who are ...
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Write Job Post Headlines Like A Pro

Write Job Post Headlines Like A Pro

Do you write job post headlines that grab attention? Due in the main to social media, our attention span has dropped to just 8 seconds. That's shorter than a goldfish! Have you considered this when writing your job posts? Caveat This may seem an ironic blog when I'm usually going on and on, and on, and on, about not just posting jobs on your social channels. But the fact is, when ...
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Secrets Of Top HR & Recruiting Twitter Influencers

Secrets Of Top HR & Recruiting Twitter Influencers

Want to be a Twitter influencer? Being a Twitter influencer is really useful, whether you're in HR, a recruiter, a job seeker or using Twitter for some other reason. But why be one? Before I launch into the how, let's look at the why. It allows you to open opportunities that are out of your reach on less social sites, like LinkedIn. You can engage, re-engage, and engage again, and again and again and again ...
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How To Use Instagram For Recruitment, With Ease!

How To Use Instagram For Recruitment With Ease

You're not using Instagram for recruitment? As an Instagram addict, let me try and persuade you to tap into its 400 million active users. So who uses Instagram? ...and they're an active lot. 49% of users visit daily, which as you can see above is a lot more active than that ...
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Successful Technical Recruitment Is A Long Game

Successful Technical Recruitment Is A Long Game

Did you see the recent article in Recruitment Grapevine where Rethink Group talked about their evolution into a Recruitment 2.0 partner? They have realised they need to evolve to stay valuable to their clients. Proper partnering from recruitment through to retention. If only the cowboy technical recruitment agencies would take a leaf out of Rethink's book and cease this kind of behaviour: Not sure if this is the best recruiter email ...
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Facebook At Work Beyond The Hype

Facebook At Work: Beyond The Hype

Facebook At Work is in the app store, but what does that mean? In its own words, "Facebook at Work lets you create a work account that is separate from your personal Facebook account. With a Facebook at Work account, you can use Facebook tools to interact with co-workers. Things you share using your work account will only be visible to other people at your company." Currently, the app is being tested with only a ...
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Recruiting On LinkedIn? This Is For You!

Recruiting on LinkedIn? This is for you!

Recruiting on LinkedIn, without a recruiter license? Read on! Have a recruiter license? Read on anyway. Announced last week, LinkedIn is "increasing the visibility of your extended network in search" Hoorah, to those of us who search infrequently as (when it's eventually rolled out) we will have full visibility of our 3rd level connections. However, if you are a recruiter who currently uses a free account, you're now ...
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Is Judgement By Appearance Rife In Social Recruitment?

Is Judgement By Appearance Rife In Social Recruitment?

Is judgement by appearance exclusive to social media recruitment? Or is it rife in all parts of the recruitment process? Isn't it human nature to look at something and make a snap decision based on how it makes us feel? For example, I recently considered walking into a shop but the group of men standing outside made me wary and instead I moved on. Their appearance made me feel uncomfortable. I reacted on ...
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Social & Mobile Recruiting Go Hand In Hand!

Social & Mobile Recruiting Go Hand In Hand!

Try this! At a recent AIA Worldwide in-house recruitment event, we were asked to test out applying for a job on our own career site using our mobile phones. The results were nothing short of a disaster! Many are ignoring the fact that social & mobile recruiting work together. Have you tried applying for one of your own jobs on your mobile? Can you actually apply or do you expect job seekers to go to ...
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Share The Social Recruiting Love!

Share The Social Recruiting Love!

Do you care about your followers & fans? To build your fan base, following, tribe, whatever you want to call it, takes time. It's time well spent because it improves quality of hire, cultural fit, retention, productivity and, of course, saves a bucket load of cash. So why do companies build their following and then ignore them? It makes no sense. It's time to share the social recruiting love before you lose applicants. And the ...
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Social Recruiting, It's Personal.

Social Recruiting, It’s Personal.

Social recruiting is a conversation between you and your potential hire. Success comes from remembering that though social media is a public medium it's not a broadcast channel like traditional job board advertising. Keep it personal, as you would if you were recruiting via the phone. Remember back in the day, when your phone was your fastest source of communication? Remember how you'd start the call? "Hello [person's name], this is [your name].... Remember the ...
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'Tis The Season To Speak To Your Business

‘Tis The Season To Speak To Your Business

Want to blast your social media recruitment to the next level? Take advantage of the party season and get out and talk to the people in your business. Really you should be doing it all year around but if not, now's a great time to start! And here's why... The more you understand the job, the less time you'll spend hiring People are time poor. Everyone is busy. You are hiring. Your hiring manager is ...
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It’s Time To Smarten Up Your Company’s Social Reputation!

It’s Time To Smarten Up Your Company’s Social Reputation!

Does your company's social reputation pass muster? No doubt many personal reputations were sullied last Friday on what did indeed turn out to be a dark day! With unsavoury behaviour caught on video and likely to be doing the social media rounds for years to come. This time however, it's time to smarten up your company's reputation. As mentioned in part Read More
Want Better Social Media Engagement?

Want Better Social Media Engagement? Add Some Sparkle!

Want better candidate engagement? In the same way that you can share too much of the wrong stuff, you can share too little of the right stuff! In 2015, finding people online won't be your problem. Getting their response will be. If you want to improve your candidate response rate you need to look like somebody worth talking too. Add some sparkle to your ...
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social media inspection

Recruiters, Are You Ready For Your Social Media Inspection?

Will you pass a social media inspection? Can you believe in 6 weeks we'll be about to celebrate the start of 2015? 2014 has flown by and it's starting to feel festive. So with this being the 7th last Wednesday of the year, here begins a series of 7 posts that will boost your social recruiting right through the festive season and beyond. Starting with the often overlooked, HR / Recruiter reputation! The tables have ...
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Job Seeker Behaviours Social Recruiters Ignore!

Job Seeker Behaviours Social Recruiters Ignore!

Social Recruiters, step out of your social bubble. It's very easy in the day-to-day of our roles to be swayed by the noise of a very loud marketing team telling you that they are the answer to your social recruiting prayers. So let's take a moment to step out of the social world. Is it possible that you are assuming that job seekers' behaviours match your own expectations? Is it possible that they are doing ...
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Did lack of curiosity kill the recruiter?

Did lack of curiosity kill the recruiter?

Are recruiters curious enough? I imagine I was one of those pesky toddlers who went, "Why, why, why, why, why?" all the time. Even today, nothing irks me more than failing to understand - especially if something lacks sense or seems unreasonable. So why do we stop being curious? Is it school or workplaces that make us shut up and put up? Last week I attended two events, HR Game Changers UK and #TruLondon, that ...
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Social Media Changes Galore

Social Media Changes Galore!

What a week of social media changes! It's all happening in social media and search this week so without further ado... 1. A useful LinkedIn mobile app update ...or not. You know of my love of an unexplained LinkedIn invite to connect, ah not. Or even worse, the standard message via the mobile app "Since you're a person I trust..." Trust? Hmm. Well, finally according to this update from LinkedIn you can now ...
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Recruiting On Social Media Doesn’t Work!

Recruiting On Social Media Doesn’t Work!

"I tried it once, recruiting on social media doesn't work" After one soggy Bank holiday dog walk, I decided to put my cabin fever to work compiling social recruiting training for the CIPD and sketching the outline of my Work4 blog, though venturing back out to jump in puddles was tempting... My blog for Work4 is the third in the series that covers the balance that makes social recruiting work. Namely balancing social ...
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3 Tools To Use Before You Guest Blog

3 Tools To Use Before You Guest Blog

Being asked to guest blog is an honour but should you? I don't know about you but I struggle to write a fresh piece of content in under 3 hours. Plus, I have to feel inspired, which is tough some days. So what do you do when asked to guest blog? Well, sounding callous, park your ego for a moment and work out what's in it for you. Yes, you. Because your free content is ...
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Pinterest Has Earned Its Social Recruiting Pin

Pinterest Has Earned Its Social Recruiting Pin

If you still think Pinterest is for cupcakes, think again. There are companies doing amazing things on Pinterest. Showing off their employer brand, creatively sharing their jobs, and attracting applicants. Now with messaging, Pinterest steps up a gear. 1. A picture paints a thousand words Cliché though it may be, all of the social sites have become image centric over time. Look at the popularity of Instagram and Snapchat, it's all about pictures because we ...
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