Write Job Post Headlines Like A Pro

Write Job Post Headlines Like A Pro

Secrets Of Top HR & Recruiting Twitter Influencers
How To Avoid Direct Sourcing Disasters!

Do you write job post headlines that grab attention?

Due in the main to social media, our attention span has dropped to just 8 seconds. That’s shorter than a goldfish!

Have you considered this when writing your job posts?



Caveat

This may seem an ironic blog when I’m usually going on and on, and on, and on, about not just posting jobs on your social channels. But the fact is, when you’ve built the right following / network, you’re going to – hopefully only occasionally – post a job, so do it right!

Please don’t do it like this:

job post headlines

This is an automated job post and is completely pointless, especially in the incredibly competitive IT space. There is nothing appealing about the post or the tweeter. He has an incredibly small following and there is nothing there to evoke an application.

Click here to see a search for #job on Twitter and you’ll understand why you need to do something different if you want your job posts to succeed. This applies on all social sites!

 

If none of this makes sense, grab the eBook:

 

Adding an image isn’t enough

Though I applaud Aerotek Jobs for adding an image, a quick scan of their stream reveals the same stock photo being used over and over on all sorts of jobs.

job post headlines

What works here is the image, the call to action on the image, and the use of Twitter cards.

What would make this post standout would be a great headline. Something more interesting than ‘Senior Software Engineer’

 

For great job post headlines, borrow from the bloggers.

Bloggers are advised that only 2 people in every 10 will read beyond the headline and that it’s essential to spend time developing it.

Thankfully, there are several free tools that will help you come up with great headlines:

 

Taking the ‘Drools Developer’ above and putting that into Hubspot’s blog topic generator, they suggested:

Hubspot job post headlines

 

Adapting those to something more suitable to your job posts, you could use:

  1. The history of [name], Straveda’s lead Drools Developer
  2. 7 Things Straveda’s bosses learnt from their Drools Developers
  3. The worst career advice ever given to a Drools Developer
  4. 10 things our competitors cannot offer a Drools Developer’s career
  5. What Straveda’s developer’s careers will be like in 3 years

 

Importantly, when they click through, they need to find relevant content not a dull list of your requirements.

Create a story from your job description that matches the headline. By story, I mean an interesting tale of an employee or the company not a fib! Keep it real.

When sharing on Twitter and other sites that support hashtags, be sure to add them in too.

 

And remember…

All any job seeker is thinking is ‘What’s in it for me?’ so write from that angle and you can’t go wrong!

 


Ready to gain the latest social recruiting expertise? Check out the upcoming classes at The Searchologist School, grab some ready made training in The Academyor get in touch for some onsite or live online Tailored Tuition.


 

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Katrina Collier - Chief Searchologist
Katrina Collier is recognised globally as an expert on social recruiting. From SMEs to global corporates, she has trained countless HR and Recruitment professionals around the world to recruit on social media. From recruitment newbies to dedicated sourcers, from dinosaurs to the socially savvy.

With 10+ years of social recruiting and full-cycle recruitment experience, she's passionate about social sourcing, employer branding and candidate engagement. Get in touch and ease the pain of your recruitment.