Katrina Collier | Author, Facilitator & Speaker
Energising human connection through The Searchologist & DisruptHR
You’ll find my company The Searchologist has two sides that are both focused on my highest values: freedom, speaking, being heard, community and fun!
- The Searchologist focuses on my mission to get all the people who recruit people to treat people better!
- DisruptHR London and Cambridge are events that give HR a voice.
As an Ambassador for Hope for Justice, both offerings of The Searchologist and my DisruptHR events support the charity, which aims to end modern-day slavery.
The Searchologist was founded to teach HR & recruiters social recruiting & sourcing and I have successfully worked with leading companies around the world and spoken at all the major conferences. In 2018, I pivoted to focus on the problem of candidate engagement because finding people online is easy! Sourcers and recruiters can find candidates but have an issue evoking a response due to the enormous amount of recruitment spam, the transparency created by the Internet that highlights poor candidate experience, and the fight for attention in a world of interruption!
After publishing my first book, The Robot-Proof Recruiter through Kogan Page in August 2019, it was time for a new direction! I entered 2020 on a mission to impact the behaviour of 1000 hiring managers through LDJ Facilitation because I believe that HR & Recruiters understand the importance of candidate experience more than hiring managers do, and it’s time to change that! Throw in a global pandemic, and I launched The Robot-Proof Recruiter Mastermind & Certification in June 2020.
In the quiet of lockdown my mission for the rest of the decade has firmed up: by energising human connection, I aim to inspire 1 million people who recruit people to treat people better!
As a typical “Generation X”, I have been ignored by HR so it is with some irony that I have spent so many years working with HR and discovering they aren’t as bad as I thought! I soon realised that those HR professionals who are breaking rules and improving the world of work aren’t given the opportunity to speak and that a new platform was needed.
After speaking at DisruptHR NYC in 2016, I brought the Disrupt movement across the pond and can’t quite believe what it has become – a platform where people have permission to be themselves and share their ideas. London’s HR community clearly needed something new and refreshing and I am truly awed by it each and every time. In 2019, I brought DisruptHR to Bristol, York, Glasgow and Cambridge. For 2020, I handed Bristol to Lee Burman, and Glasgow to Alexandra Burns & Sandy Wilkie, to concentrate on London, Cambridge, (the first) Newcastle and York. Sadly, Covid bought my plans for events in Newcastle & Leeds to an end but who knows what the future holds! 🤞🏻
Why work with The Searchologist?
Your conventional recruitment thinking will be challenged, technology buzzword bingo will be demystified, and I’ll put straight anyone who thinks a robot can do what we do! Instead, I will instil excitement and confidence into HR, recruiters, and sourcers, who will be encouraged to make better use of technology and engage with potential recruits humanely, and I will show your hiring managers why their behaviour makes or breaks talent acquisition.
Cutting through industry hype, I will show you how to put the human front and centre in your recruiting and talent acquisition, how to increase response rates in this candidate-driven market, and how to reduce candidate ghosting.
I am an in-demand keynote speaker, experienced delivering inspirational talks to audiences on 5 continents, at all the major HR and recruitment conferences and for private corporate events; even to the Singapore Government!
Plus, you will find my opinion quoted in these publications and many more:
As an Ambassador for Hope for Justice charity I raise funds through my DisruptHR events and by donating the royalties from The Robot-Proof Recruiter, and as a founding member of #ConnectingHRforJustice, I regularly donate time in-country to support the staff and carers. I also mentor the founder of Radical Recruit, an agency getting disadvantaged Londoners back into work, am anti-racism, and I work hard to deliver diverse and inclusive DisruptHR events.
“Considering she literally wrote the how-to guide to decent, ethical and human-focused recruiting (The Robot-Proof Recruiter), you won’t be surprised to hear that Katrina inspires recruiters to do their best work. In her mission to create environments where candidates are appreciated, nurtured, supported and, later, grown and developed, Katrina challenges recruiters to focus on the human being at the end of every transaction, from initial application through post-hire support. She doesn’t just highlight what recruiters are getting wrong, she takes the time to personally mentor recruiters in the field and let them know how they can work differently to get it right. Katrina is a born leader and teacher, and she leaves every “student” in her path a more inclusive, empathetic, savvy and productive recruiting professional. I’m grateful for her guidance (and her book) daily.
💪🏻 Puts The Human In Recruiting
👍🏻 Improves Candidate Engagement
🤖 Robot Proofs Recruiters | Sourcers!
🇦🇺🇬🇧 Vegemite Loving Aussie Brit
What people say
- Engagedly: Top 100 HR Influencers 2020 & 2019
- UK Recruiter: 30 of The Best Recruitment Blogs, Podcasts and Content Providers 2018
- Firefish: Casting Our #RecNet
- Recruiting Daily: 300+ Women In HR Technology Worth Watching
- DevSkiller: 50 most game-changing influencers in recruitment [also for IT recruiters]
- Moodvise: No. 22 in The Top 100 Most Influential People In HR & Recruiting On Twitter
- DevSkiller: 31 Must Follow Blogs For Tech Recruiters In 2016
- Career Sherpa: 40 Twitter Accounts To Follow for Your Job Search and Career 2016
- The Savvy Intern: YouTern’s Top 50 Twitter Accounts Young Careerists MUST Follow 2015
- Staff Squared: Top 20 HR Blogs Of 2015
- InterviewMocha: Top Recruitment Thought Leaders
- Bond US: Top 15 Recruiting Experts To Follow On Twitter
- Work4: 4 Thought Leaders That Are Changing The Recruiting Industry
- UK Recruiter: 10 Recruitment Gurus To Follow On Twitter
- SHRM: Becoming a Robot-Proof Recruiter
- HRD Live Podcast: Talent 2020
- The Global Recruiter: The Revolution Will Be Digitised pages 18/19
- Diginomica: Would you want to be hired by a bot? Why AI’s role in recruitment needs checks and balances
- People Management: It’s time to give your recruitment a makeover
- Dice.com: Exploring the Secret Practices of Tech Recruiters
- BBC Capital: Hate Talking On The Phone? This Interview Is For You
- Forbes: How To Find Technology Talent In The LinkedIn Era
- People Management: What are candidates saying about you online?
- Recruiting Brainfood: Big List Of People To Follow in 2019
- Applicant Stack: Best HR Blog For Recruiting
- SHRM: Boost Your Recruiting on ‘Those Other’ Social Media Sites
- HRDive: Can Facebook’s new job posting feature compete with other recruitment services?
- Jibe: Instagram: A Powerful Tool For Recruiters (And Employer Brand)
- Dice.com: 7 Social Recruiting Goofs That Turn Off Tech Pros
- Mashable: How To Recruit The Creme De La Creme For Your Business
- Software Advice: Expert Roundtable: Top Social Recruiting Strategies for 2016 and Beyond
- Bond US: What Millennials Want and How to Recruit Them
- Spark Hire: 3 Tried-and-True Ways to Attract Top Talent
- College USA Today: 45 Things Successful Job Seekers Do On Social Media
- eFinancial Careers: Four Social Media Tips To Help You Get (& Keep) A Job On Wall Street
- Interviewed by Bond US for The Staffing Stream’s: Tick Tock: Amplify Social Recruiting Results With Optimal Timing
- SHRM: Recruiters Turn To Niche Social Sites To Find Talent.
- Inc.com: How To Write A Social Media Policy
- Cambridge University Students’ Union’s: Strategies For Success, contributing the section Managing Your Digital Profile in Chapter 1, Careers Toolkit.
“Katrina brings that great mix of expertise, integrity, confidence and humour to all things sourcing. Her straight talking approach is refreshing and her delivery second to none. I really enjoy working with Katrina most recently where she helped build expertise and the ‘art of the possible’ in the sourcing space with one of our mutual retail clients. She’s very supportive and encouraged me to speak at one her very popular and excellent Disrupt HR events! I recommend Katrina without hesitation and look forward to working with her again.
— Jim Stroud (@jimstroud) March 15, 2017
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