Katrina Collier - Candidate Engagement Author & SpeakerKatrina Collier

Katrina Collier is recognised globally as an expert at putting the human back into (social) recruiting. She has inspired countless HR & Recruitment professionals around the world to take a human centric approach; improving candidate engagement, increasing response rates, and reducing candidate ghosting in this candidate driven market. Her first book, The Robot-Proof Recruiter, a survival guide for recruitment and sourcing professionals, will be published in August. Get in touch if your candidate response rates could be better!

All articles by Katrina Collier - Candidate Engagement Author & Speaker

 

Content Marketing SOS! | @MattAlder on The #SocialRecruiting Show

How do you cut through, how do you resonate with potential employees? Start with a content strategy! Matt Alder has talked to well over 200 talent acquisition leaders and you will be surprised about their content marketing strategy, or lack thereof.  Creator and host of the very popular The Recruiting Future podcast, co-author of Exceptional

 

Automation: Who’s really killing candidate experience? | @GlennNetworks on The #SocialRecruiting Show

In 2018, automation has become one of the most popular buzzwords throughout sourcing, recruiting, and HR. Everyone talks about automating this or using a machine. People want things done faster. What they aren’t discussing is how to do it well or when to use a human instead of a machine. Ultimately, it’s a fine line

 

New Search Engines Sourcers Will Love | @RonnieBratcher on The #SocialRecruiting Show

Google only delivers 4% of the web! Did you have any idea? We surely didn’t when we asked Ronnie Bratcher – Pearl Jam fan and Senior Technical Recruiter at his own sourcing firm, Arete Alliance – to join our show to talk search engines, sourcing in 2019 and metrics. We began our conversation by setting

 

Chatbots: The next big move for candidate experience?| @RecruiterGuyNW on The #SocialRecruiting Show

How do you maintain candidate experience when there are over 5,000 applications a week? This is a typical situation in peak hiring when many companies are looking to fill thousands of seasonal roles each year. This holiday is no different. What is different for talent teams is that they have better technology than ever that

 

Managing Hiring Managers | @OndrejProch on The #SocialRecruiting Show

Ondřej Procházka almost never made it in recruiting. He almost quit our industry but was recruited just in time and the rest, as they say, is history. His experience has brought him to Facebook where he’s recruiting engineering talent. During his visit to our show, he shared what makes recruiting engineers at Facebook so special;

 

Growth Hacker: A How-To For Recruiting | @TrisRevill on The #SocialRecruiting Show

There’s a lot of debate about what skill is the most important in recruiting. What makes a good recruiter versus a great one? I believe it’s so highly debated because we’re expected to be good at so many things. Recruiters should be great at discovering, engaging, creating and connecting with candidates. Constantly moving from project

 

Needles and Haystacks: Niche Recruiting with Video | @BobStocklin on The #SocialRecruiting Show

Today, data is not a commodity. Think about it. If we search hard enough, we can find just about anyone’s information online. In fact, we can likely find a lot more than that. Instead, the commodity today is in the story we tell and how we convince people they belong with us. Sounds easy, right? Wrong.

 

3 Ways To Use Chatbots For Recruiting | @JonathanDuarte on The #SocialRecruiting Show

Automation is all the rage. It seems like everyone is talking about machine learning this or AI that. Yet when we ask for solid, practical examples, there just aren’t many case studies. That’s the reality of AI at the present. Recruiting teams are intrigued but have no idea where to even start. That’s why we

 

Breaking Down Biases | @Jo_Lockwood1965 on The #SocialRecruiting Show

Fear is powerful. We don’t often give consideration to how fear plays such a big role in the workplace. How fear can be a motivator in times of growth, what’s holding us back to take a leap or even what holds us together when things are going wrong. As humans, fear is fundamental to our

 

Sharing Your EVP Through Human Stories: @ClairBush on The #SocialRecruiting Show

A great story has power. The power to intrigue, inspire and most importantly – drive action. Great stories bond people to ideas. They make people feel something. As talent leaders in human forward functions, that makes stories one of our most powerful assets. That’s why we asked Clair Bush to join us to share her

 

How to Hire Better Agency Recruiters | @DebiEasterday on The #SocialRecruiting Show

The tension between staffing agencies and internal recruiters is palpable. It feels like they’re at war – not to find the best candidate, but to get the lowest price. We both know that’s not a formula for finding the best people – and so does our guest after decades of recruiting. The relationships become broken

 

How are recruiting and marketing personas different? | @StephenODonn on The #SocialRecruiting Show

“A recruiting pro having trouble with technical issues? No way!” While it was said in jest on our show, not being great with technology has become part of our own recruiting personas. Look at the way HR technology marketers target you with messages about great user experience. They’re playing into your mindset, your philosophies and

 

The Secrets of Sourcing on Slack | @EmmaHunt10 on The #SocialRecruiting Show

You probably don’t think of Slack as a sourcing channel. But why not? You use Slack for work projects. Project management. Alumni groups. Over 50 million people are there and actively using it every day. But you’re not recruiting there? If you haven’t considered slack for sourcing, rethink your strategy said our guest Emma Hunt

 

#SpeakingForAll: A Vow For Change | @LouiseTriance on The #SocialRecruiting Show

I’m frustrated. As an event organiser and speaker, I’ve spent years traveling around the world training talent teams on better social recruiting strategies. Across these conference scenes and in conference rooms I’ve noticed one incredibly frustrating trend – there are not enough women speakers. This is a frustration both our guest last week, Louise Trance,

 

You Have Employer Brand Headcount. Now What? | @Holland_Dombeck on The #SocialRecruiting Show

Despite all the AI and programmatic trends, it seems like hiring is still hit or miss. People are just too unpredictable. Roles evolve. There are a million variables that make it really hard to see 3 feet ahead, let alone that 30,000 foot view many leadership speakers talk about. But building an employer brand team

 

Lessons From Failure | @Lars Schmidt on The #SocialRecruiting Show

The recruiting discipline has been very “hush hush” when it comes to sharing case studies and best in class practices. For a long time, those case studies and strategies were treated as the competitive advantage because unlike so many professional fields, there are few educational paths that would prepare you for a role in recruiting

 

Must-Listen Podcasts For Recruitment Marketing | @TennilleFolk on The #SocialRecruiting Show

Recruitment marketing is not a new field. In fairness, many of us were doing recruitment marketing long before it had a name or subject matter experts. Back then we just called it, “recruiting strategy.” Yet in recent years, the field is gaining momentum and many in-house recruiters are trying to build the business case for

 

Skills vs Experience: Recruiting Showdown | @503Recruiter on The #SocialRecruiting Show

There was a time when recruiting was a lot more simple. When it was more about who applies than a boolean string and a few phone calls. Throwing flyers with marbles attached into yards. Being chased off at the local grocery store. That’s where our guest, Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare Education, got

 

The Showdown: Robot vs Human | @JimStroud @JasRober on The #SocialRecruiting Show

Celebrating our 100th show with two of our favourite humans! If you’ve been reading this blog for any time now, you know my beliefs on candidate experience. I believe if we could just be human, talent leaders would improve candidate experience tremendously. Seems simple right? In some ways, yes. It happens easily in the 1-to-1

 

Treating Candidates Like Customers | @AshNicholeBush on The #SocialRecruiting Show

Ashley Bush found employer branding before she even knew what it was. Recalling her earlier years, she says, “It was pretty funny I thought I coined the term, but obviously I did not.” After doing technical recruiting at different tech companies, she got into social media and employer branding. She then joined Audra Knight’s team

 

Why Employ Disabled People | @EvenBreak on The #SocialRecruiting Show

When you say the word disability, you can almost hear the sudden pause. The questioning stares. You can feel the wondering eyes. Then you mention disability in the context of work and suddenly, more questions. Questions of confusion and concern. Questions of “ought to” and “how.” These are questions and feelings our guest Jane Hutton,

 

Recruitment Videos, What’s Holding You Back? | @MarkHopkinsREC on The #SocialRecruiting Show

Mark Hopkins is an Engineering Recruiter More specifically, he’s the Director of Thomas Lee Recruitment – but that didn’t stop him from cracking a joke when we asked him how he got into recruiting in the first place. “I once murdered a person and they told me to go into recruitment.” On a more serious

 

Unconscious Bias & Interview Fails | @SophieTheen on The #SocialRecruiting Show

Sophie Theen may be the Head of HR & Talent at 11FS, but it all started when she went to school for automotive engineering. After working in engineering for eight months, she realised she wasn’t going to be able to change the world like that. A few recruitment projects and years later, Sophie is focusing

 

Talk To Me: How Better Questions Deliver Better Sourcing Outcomes | @LevyRecruits on The #SocialRecruiting Show

You’ve probably heard of Steve Levy before A lot of people in our industry refer to him as “Uncle Steve” because he’s the kind of guy that checks in when life is chaotic, gives you a call on a random Sunday morning to tell a joke, or messages you privately to send book recommendations. He’s

 

Playing To Win: Why Sourcing Is For Champions | @OhSusannaMarie on The #SocialRecruiting Show

Laughing hysterically is a great way to start any Friday That’s how every conversation starts with our guest Susanna Frazier, Head of Strategic Sourcing at Universal Music Group, Founder of SourcersWhoCode, and HR tech advisor. Our show was no exception. From our favourite emoji to the story of how Susanna ended up in Thailand, it

 

What is Responsive Sourcing? | @SourcingDani on The #SocialRecruiting Show

Being human isn’t just about a fight against the machines. It’s my challenge to the conventional recruiting world and one of my core values. If you’ve ever seen one of my presentations or read my posts online, you’ve seen my #BeHuman tag. Perhaps you even have one of the little people that have become part

 

A Complete Life: The Point (And Sourcing Strategy) Behind Inclusion | @TheBalazs on The #SocialRecruiting Show

Pride month is a point of reflection for many LGBTQIA youth. It’s a celebration of how far the community has come. It’s a look into the fight for the future toward true equality – a world where all really means all. Pride month comes at a unique time this year in particular. So many social

 

Technical Sourcing How-To with @ABortolusssi on The #Social Recruiting Show

At first you might notice her fashion sense or the way she says “about” But within just minutes of launching this episode with Angela Bortolussi, she was diving into communication tactics, strategies, and a how-to on sourcing. But first, you should know that Bortolussi is a proud Canadian who moved to Los Angeles just a

 

Metrics Matter: Measuring Employer Brand with @ShannonSmedstad and @Social_Em

Employer brand is more than just a story and a heartfelt video on your website. It’s tears on the faces of employees, telling you the story of their manager’s compassion when their dad passed away. It’s how they met their best friend at work. It is the stories of so many people, summarized, and how

 

Agile Sourcing | @NGlick and @RecruitMark on The #SocialRecruiting Show

We all fall into recruiting. It’s not exactly a degree from a university or even a job we hear about as kids. Everyone talks about doctors and lawyers, but rarely do they talk about the HR generalist or recruiting agency that helped them find the job in the first place. That lack of an education

 

A Diversity Recruiting How-To | @exacity on The #SocialRecruiting Show

No one looks like me It seems pretty simple, right? To look around your community or workplace and almost assume that you’ll see people that look like you. That talk like you. That grew up like you. It’s inherently built into our beliefs and definitions of comfort. But Tej Singh, Talent Acquisition Manager at Wonderbly

 

Finally, Hiring Manager Advice That Works | @JanTegze on The #SocialRecruiting Show

There’s no quick fix for recruiting In recent days, it seems like everyone is stuck on what machines will bring. From vendors selling their quick “fix” for recruiting (which isn’t needed, says Tegze) to the perplexed looks from practitioners, it seems like everyone is on the AI bandwagon. Someone is always trying to pitch AI

 

Why Developers Respond: @Sjamilla on The #SocialRecruiting Show

Sometimes in recruiting things are just working It feels so good. The right developers are applying. You’re filling roles quickly. Life is good. Everyone is making their commission. Until it stops. Working, that is. Candidates apply, but they’re not the right fit. Tech interviews are being turned down. The right people are anywhere but at

 

Mastering Mass Messages: @MikeChuidian on The #SocialRecruiting Show

The shoes are sweet. With more shoes than an NBA player, those Air Jordans might be the first thing you notice about Mike Chuidian but the moment he opens his mouth to speak on mass messages or sourcing, it’s his brain that will make you want to know more. Mike Chuidian has been in sourcing

 

To Tool Or Not To Tool?: @TalentGenie on The #SocialRecruiting Show

Tool overload is a real thing. With a new sourcing tool and recruiting technologies released every day, it’s not easy to separate the mess from the rest. As hiring professionals we fall into the inevitable patterns and habits when things are working; doing the same things over and over then wondering why the results are

 

Before You Act, Check The Social Recruiting Facts!

Not checking your social recruiting facts? Watch out if you are blindly following someone else’s advice! Your social media accounts could end up blocked or even deleted. It’s brilliant that Recruiters and Sourcers collaborate and exchange ideas. That they’re curious to find workarounds and hacks. But, you also need to be aware of the consequences

 

Recruiter, Listen Up! LinkedIn’s New User Agreement Is Out

Last week you accepted LinkedIn’s new User Agreement. Instead of working on improving their fairly inactive user base, they have found more ways to hinder the ability of “the world’s professionals to make them more productive and successful.” So much so, that simply by suggesting to a job seeker earlier that he send a lovely personalised

 

3 Creative Ways To Liven Dull Job Posts

Would you stop and apply to your own job posts or walk on by? We’re recruiters right? Not creatives or marketers! Why does it have to be so hard to get attention focused on our job posts? Thankfully, there are some recruiters trying different social media methods and I’ve found 3 you can emulate or

 

Facebook Live Repurpose Hack

Though it’s been possible to stream live on YouTube, Periscope, and Facebook Live for some time now, it’s still underused in recruitment and considering how much we recruiters like free tools, that’s a lost opportunity! Streaming is a great way to give people a look inside your company; using genuine employee generated content to attract new

 

Is Ruling Out Hiring On Facebook The Right Move?

What if ignoring hiring on Facebook cost your company financially? What if your opinion of hiring on Facebook meant you missed out on someone who went on to be the most valuable employee at your company or for your client? What if deciding it was too noisy, too unprofessional, too distracting, too hard or a plethora

 

New Year, New Look LinkedIn

What do you make of the new look LinkedIn? Well finally last week I received my new look LinkedIn Premium account, it’s certainly taken some getting my head around! Now I have had a week to play with it, I’ve put together this video to give you my thoughts and to hopefully save you some time. It’s

 

What If LinkedIn Was Gone Tomorrow?

What would you do if LinkedIn shut shop? What an unexpected year 2016 has been. Who’d have thought we’d be ending the year with Brexit looming & Trump as President-elect? It just shows how little is in our control. Did you see all the LinkedIn takeaways coming? I sure did, I’ve been writing about LinkedIn removing

 

Hello Talent Saves You From Lost LinkedIn Features

LinkedIn Taketh & LinkedIn Taketh Away As 2016 draws to a close and most are feeling festive and generous, LinkedIn is again taking features away. It seems I am not the only one irritated about it as my rant post, Recruiters, would you accept this from any other service provider?, has kept me busy answering comments. What I have found so incredible

 

Your Easiest Talent Attraction Tool: Employee Engagement

Employee engagement, a talent attraction tool? Of course! Two (more) things I love about technology: People can see how many job opportunities are out there, and it opens the door to your company so you have to look after your people!   Employee engagement didn’t matter when I started working. Such a change to the working

 

The Simple Solution To Awkward Facebook Friend Requests

The dilemma of awkward Facebook friend requests! Do you accept? What if you don’t? They’re a colleague or a client and it’s my personal space. What do you do? Maybe I am just in a social recruiting bubble but I truly think that more and more people are conducting business on Facebook. No longer is it a

 

Employee Generated Content, Love It!

Employee generated content cannot be ignored. It’s here. It’s staying. It’s a brilliant opportunity, when it’s real. I know as we near the end of 2016 that many companies are still terrified of what their employees are saying online. Many still want to gag them. But the fact is, your employees are talking about you

 

Is This The Easiest Way To Improve Candidate Response Rates?

Is that a picture of a phone? Confused as to why a social recruiting expert, who can teach you how to dig into social media to find conversation starters that dramatically improve candidate response rates, is sharing a picture of a mobile phone? Because calling a candidate will give you the fastest response rate, and

 

How To Personalise A LinkedIn App Connection Request

This may be a pointless post… It’s weird to be writing a post titled “How To Personalise A LinkedIn App Connection Request” because LinkedIn is introducing changes that may be the final nail in its coffin. According to the rumour-mill, it’s removing advanced search and rich media on profiles from free users and making all

 

Textio Helps You Improve Gender Diversity In A Snap

Diversity is such a hot recruitment topic & pain point It’s also a broad topic, covering ethnicity, gender, age, national origin, disability, sexual orientation, education, and religion. And then there are our diverse perspectives, work experiences, life styles and cultures. So today I am helping you tackle just one, gender diversity. Gender diversity, which is what Textio

 

The Easiest Way To Stop Great People Applying To Your Jobs

Do the people you want to recruit even own a personal computer? Not a work one, one of their very own. One they’d use for personal things like… applying for a new job. (You want ethical people right?) I am honoured to be judging the National Online Recruitment Awards (NORAs) but I was harsh in my