Katrina Collier - Author, Speaker & FacilitatorKatrina Collier

Katrina Collier is recognised globally as an expert in putting the human back into recruiting. She has inspired countless HR, Recruiters and Hiring Managers globally to take a human centric approach; improving candidate engagement and experience, and reducing candidate ghosting. Her first book, The Robot-Proof Recruiter, was published by Kogan Page in August 2019.     Get in touch if you are ready to free the blockages in your recruitment!   

All articles by Katrina Collier - Author, Speaker & Facilitator


It’s Recruitment Jim But Not As We Know It | @JimStroud on The #SocialRecruiting Show

I’m Givin’ Her All She’s Got, Captain! This week on the show Katrina and Audra bravely go where no web show hosts have gone before – the recruitment world of Jim Stroud! A longtime friend of the show, Jim joins for his 3rd time… surely this time the tech will work? 😱 For those of


Women, The Workplace & Fairygodboss | @RomyNYC on The #SocialRecruiting Show

Our goal is to be the No.1 career community for women! This statement was made by our wonderful guest, Romy Newman, back in show number 75 in November 2018. Bringing this show back for another airing was so important, because as Romy tells us, “there has never been a successful and dominant community to help


Is It Unfair To Say Recruiters Are Lazy? | @TLColson on The #SocialRecruiting Show

Do recruiters pay enough attention to their candidates? For this week’s show, we delve back into the archives and head back to 2017 when we spoke to Tammy Colson. Katrina and Tammy connected over a tweet about recruiters leaving LinkedIn to use Facebook, and Tammy made the bold statement that ‘most recruiters were lazy’. We


Repelling Candidates With Bad Recruitment Marketing? | @MissMaimePeas on The #SocialRecruiting Show

Isn’t all content a form of marketing? This week on the show we talk recruitment marketing with Mary Palmer, self-confessed newbie to the world of recruitment. As a former journalist, she shares with us her journey into the industry and her surprise at how most recruiters approach made it sound like the candidate CV was


Is Video The End For Text Only Job Adverts? | @StephenODonn on The #SocialRecruiting Show

Can video rehumanise the recruitment process? When you’re looking for a guest with less than 24-hours notice, who better to step up and save the day that the Founder & Chairman of the National Online Recruitment Awards (NORA) and the Founder of Recruiter Zone – the marvellous, Stephen O’Donnell. With over 30 years of experience


Videos & Candidate Engagement | @JonathanFoyne on The #SocialRecruiting Show

Video is only a silver bullet with a strategy! On last week’s show, “Recovering recruitment agency owner” Jonathan Foyne, delivered a masterclass on maximising ROI when using video for talent acquisition and recruitment. Having successfully driven the growth of two recruitment businesses over a 14 year period, Jonathan was an early-adopter, “video became a huge


Talent Acquisition: The Key To A Company’s Growth | @HWassini on The #SocialRecruiting Show

Is your talent acquisition team a strategic function? This week on the show we were delighted to speak with Heidi Wassini, a positive advocate and sponsor for the value delivered by recruitment and talent acquisition functions. As an established HR professional, it was interesting to hear how Heidi started her career as an English-Spanish translator


Managing Glassdoor & Review Sites to Win | @PeerThru on The #SocialRecruiting Show

What is it that you’re trying to achieve with Glassdoor? This week on the show, we had the pleasure of speaking to the ‘Glassdoor whisperer’, Christopher Kurtz, and we discover key insights about the site’s algorithm, how to access free data and how “the real victims are the candidates” when it comes to fake reviews.


Candidate Sourcers = Nurture Marketers & Data Analysts? | @Candidate_ID on The #SocialRecruiting Show

Everyone is a candidate until they retire UNLEASH and Hiring Success award winners, Adam Gordon and Billy McDiarmid finally join us on the show to dispatch the comparisons with Candidate.ID, talk about why Candidate Experience is improved by technology – and of course – Katrina and Adam continue their debate over the use of the


Recruitment Marketing That Nurtures Candidates | @Talentry on The #SocialRecruiting Show

Build relationships with candidates before they apply! This week’s guest started a company straight out of University and decided to tackle one of the most discussed and emotive parts of the recruitment lifecycle, candidate relationship management. Founder and CEO of Talentry, Carl Hoffmann, openly admits he made “lot’s of mistakes going from 1 employee to


Recruiter Experience | @HassanahRudd & @MarkMansour01 on The #SocialRecruiting Show

Do we talk enough about recruiter experience? We talk about candidate experience and employee experience but what about our experience? This week’s show is one from the archives! – Katrina’s “Aussie special’ see’s her flying solo and joined by former Brit, now Kiwi working in Australia – Hassanah Rudd and Aussie recruitment maverick, Mark Mansour,


Social Search on Top Social Platforms | @TheBrianFink on The #SocialRecruiting Show

Fixate on creating the best possible experience for the candidate! This week’s guest has only just returned from the ‘LinkedIn Naughty Step’ after messaging 18,000 engineers so we had to find out why and what other social platforms he used instead! As a Technical Recruiter with over 10-years experience and Star Wars mega-fan, Brian Fink


Candidate-Centric Recruiter To Tech Sales | @TenableBrian on The #SocialRecruiting Show

Be an information provider and let the candidate decide! Matt Duren described our guest on Twitter as ‘The man. The myth. The legend’ – with such an introduction, Brian Sheridan had our undivided attention! Brian’s career in recruitment started “by chance”; since then he has accelerated through the world of agency recruitment before switching to


What Recruiters Can Learn From Customer Experience | @Ballantine70 on The #SocialRecruiting Show

All the window dressing about candidate experience is BS! Introducing Matt Ballantine is quite a challenge when he openly admits, “I go out of my way to confuse recruiters on LinkedIn” but we do know he knows a lot about customer experience. Matt’s profile introduction states that he is “Helping organisations to play”. Under the umbrella


Does Candidate Experience Matter? | @TParsons on The #SocialRecruiting Show

Stop talking about it and start defining your candidate experience! When asked about candidate experience, our guest said, “This monster we’ve created is really about screening people out and not about getting them a job” – such a statement could only be communicated by the wonderfully passionate Tracey Parsons. As a former journalist and member


Ready To Blow-Up Your TA & HR Processes? | @Chad_Sowash on The #SocialRecruiting Show

Talent Acquisition and HR need to blow-up their processes! 💣 Our guests always leave us with pearls of wisdom and provide us with a unique view of the recruitment industry! This week’s guest, Chad Sowash, takes us a supersonic verbal rollercoaster through, what we have called, the ‘New Year’s Bitchfest!’ (Wear a headset!) Army Veteran


Stop Wasting Money on Recruitment Videos | @RethinkHiring on The #SocialRecruiting Show

Good recruiters do the same thing as good marketers! Maury Hanigan is a brand management aficionado, so when she states “YouTube is the graveyard for video”, you better believe her. With the experience of working for Global brands such as Procter & Gamble and PepsiCo, running her own consulting businesses for over 20 years, and


Content Marketing SOS! | @MattAlder on The #SocialRecruiting Show

How do you cut through, how do you resonate with potential employees? Start with a content strategy! Matt Alder has talked to well over 200 talent acquisition leaders and you will be surprised about their content marketing strategy, or lack thereof.  Creator and host of the very popular The Recruiting Future podcast, co-author of Exceptional


Automation: Who’s really killing candidate experience? | @GlennNetworks on The #SocialRecruiting Show

In 2018, automation has become one of the most popular buzzwords throughout sourcing, recruiting, and HR. Everyone talks about automating this or using a machine. People want things done faster. What they aren’t discussing is how to do it well or when to use a human instead of a machine. Ultimately, it’s a fine line


New Search Engines Sourcers Will Love | @RonnieBratcher on The #SocialRecruiting Show

Google only delivers 4% of the web! Did you have any idea? We surely didn’t when we asked Ronnie Bratcher – Pearl Jam fan and Senior Technical Recruiter at his own sourcing firm, Arete Alliance – to join our show to talk search engines, sourcing in 2019 and metrics. We began our conversation by setting


Chatbots: The next big move for candidate experience?| @RecruiterGuyNW on The #SocialRecruiting Show

How do you maintain candidate experience when there are over 5,000 applications a week? This is a typical situation in peak hiring when many companies are looking to fill thousands of seasonal roles each year. This holiday is no different. What is different for talent teams is that they have better technology than ever that


Managing Hiring Managers | @OndrejProch on The #SocialRecruiting Show

Ondřej Procházka almost never made it in recruiting. He almost quit our industry but was recruited just in time and the rest, as they say, is history. His experience has brought him to Facebook where he’s recruiting engineering talent. During his visit to our show, he shared what makes recruiting engineers at Facebook so special;


Growth Hacker: A How-To For Recruiting | @TrisRevill on The #SocialRecruiting Show

There’s a lot of debate about what skill is the most important in recruiting. What makes a good recruiter versus a great one? I believe it’s so highly debated because we’re expected to be good at so many things. Recruiters should be great at discovering, engaging, creating and connecting with candidates. Constantly moving from project


Needles and Haystacks: Niche Recruiting with Video | @BobStocklin on The #SocialRecruiting Show

Today, data is not a commodity. Think about it. If we search hard enough, we can find just about anyone’s information online. In fact, we can likely find a lot more than that. Instead, the commodity today is in the story we tell and how we convince people they belong with us. Sounds easy, right? Wrong.


3 Ways To Use Chatbots For Recruiting | @JonathanDuarte on The #SocialRecruiting Show

Automation is all the rage. It seems like everyone is talking about machine learning this or AI that. Yet when we ask for solid, practical examples, there just aren’t many case studies. That’s the reality of AI at the present. Recruiting teams are intrigued but have no idea where to even start. That’s why we


Breaking Down Biases | @Jo_Lockwood1965 on The #SocialRecruiting Show

Fear is powerful. We don’t often give consideration to how fear plays such a big role in the workplace. How fear can be a motivator in times of growth, what’s holding us back to take a leap or even what holds us together when things are going wrong. As humans, fear is fundamental to our


Sharing Your EVP Through Human Stories: @ClairBush on The #SocialRecruiting Show

A great story has power. The power to intrigue, inspire and most importantly – drive action. Great stories bond people to ideas. They make people feel something. As talent leaders in human forward functions, that makes stories one of our most powerful assets. That’s why we asked Clair Bush to join us to share her


How to Hire Better Agency Recruiters | @DebiEasterday on The #SocialRecruiting Show

The tension between staffing agencies and internal recruiters is palpable. It feels like they’re at war – not to find the best candidate, but to get the lowest price. We both know that’s not a formula for finding the best people – and so does our guest after decades of recruiting. The relationships become broken


How are recruiting and marketing personas different? | @StephenODonn on The #SocialRecruiting Show

“A recruiting pro having trouble with technical issues? No way!” While it was said in jest on our show, not being great with technology has become part of our own recruiting personas. Look at the way HR technology marketers target you with messages about great user experience. They’re playing into your mindset, your philosophies and


The Secrets of Sourcing on Slack | @EmmaHunt10 on The #SocialRecruiting Show

You probably don’t think of Slack as a sourcing channel. But why not? You use Slack for work projects. Project management. Alumni groups. Over 50 million people are there and actively using it every day. But you’re not recruiting there? If you haven’t considered slack for sourcing, rethink your strategy said our guest Emma Hunt


#SpeakingForAll: A Vow For Change | @LouiseTriance on The #SocialRecruiting Show

I’m frustrated. As an event organiser and speaker, I’ve spent years traveling around the world training talent teams on better social recruiting strategies. Across these conference scenes and in conference rooms I’ve noticed one incredibly frustrating trend – there are not enough women speakers. This is a frustration both our guest last week, Louise Trance,


You Have Employer Brand Headcount. Now What? | @Holland_Dombeck on The #SocialRecruiting Show

Despite all the AI and programmatic trends, it seems like hiring is still hit or miss. People are just too unpredictable. Roles evolve. There are a million variables that make it really hard to see 3 feet ahead, let alone that 30,000 foot view many leadership speakers talk about. But building an employer brand team


Lessons From Failure | @Lars Schmidt on The #SocialRecruiting Show

The recruiting discipline has been very “hush hush” when it comes to sharing case studies and best in class practices. For a long time, those case studies and strategies were treated as the competitive advantage because unlike so many professional fields, there are few educational paths that would prepare you for a role in recruiting


Must-Listen Podcasts For Recruitment Marketing | @TennilleFolk on The #SocialRecruiting Show

Recruitment marketing is not a new field. In fairness, many of us were doing recruitment marketing long before it had a name or subject matter experts. Back then we just called it, “recruiting strategy.” Yet in recent years, the field is gaining momentum and many in-house recruiters are trying to build the business case for


Skills vs Experience: Recruiting Showdown | @503Recruiter on The #SocialRecruiting Show

There was a time when recruiting was a lot more simple. When it was more about who applies than a boolean string and a few phone calls. Throwing flyers with marbles attached into yards. Being chased off at the local grocery store. That’s where our guest, Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare Education, got


The Showdown: Robot vs Human | @JimStroud @JasRober on The #SocialRecruiting Show

Celebrating our 100th show with two of our favourite humans! If you’ve been reading this blog for any time now, you know my beliefs on candidate experience. I believe if we could just be human, talent leaders would improve candidate experience tremendously. Seems simple right? In some ways, yes. It happens easily in the 1-to-1


Treating Candidates Like Customers | @AshNicholeBush on The #SocialRecruiting Show

Ashley Bush found employer branding before she even knew what it was. Recalling her earlier years, she says, “It was pretty funny I thought I coined the term, but obviously I did not.” After doing technical recruiting at different tech companies, she got into social media and employer branding. She then joined Audra Knight’s team


Why Employ Disabled People | @EvenBreak on The #SocialRecruiting Show

When you say the word disability, you can almost hear the sudden pause. The questioning stares. You can feel the wondering eyes. Then you mention disability in the context of work and suddenly, more questions. Questions of confusion and concern. Questions of “ought to” and “how.” These are questions and feelings our guest Jane Hutton,


Recruitment Videos, What’s Holding You Back? | @MarkHopkinsREC on The #SocialRecruiting Show

Mark Hopkins is an Engineering Recruiter More specifically, he’s the Director of Thomas Lee Recruitment – but that didn’t stop him from cracking a joke when we asked him how he got into recruiting in the first place. “I once murdered a person and they told me to go into recruitment.” On a more serious


Unconscious Bias & Interview Fails | @SophieTheen on The #SocialRecruiting Show

Sophie Theen may be the Head of HR & Talent at 11FS, but it all started when she went to school for automotive engineering. After working in engineering for eight months, she realised she wasn’t going to be able to change the world like that. A few recruitment projects and years later, Sophie is focusing


Talk To Me: How Better Questions Deliver Better Sourcing Outcomes | @LevyRecruits on The #SocialRecruiting Show

You’ve probably heard of Steve Levy before A lot of people in our industry refer to him as “Uncle Steve” because he’s the kind of guy that checks in when life is chaotic, gives you a call on a random Sunday morning to tell a joke, or messages you privately to send book recommendations. He’s


Playing To Win: Why Sourcing Is For Champions | @OhSusannaMarie on The #SocialRecruiting Show

Laughing hysterically is a great way to start any Friday That’s how every conversation starts with our guest Susanna Frazier, Head of Strategic Sourcing at Universal Music Group, Founder of SourcersWhoCode, and HR tech advisor. Our show was no exception. From our favourite emoji to the story of how Susanna ended up in Thailand, it


What is Responsive Sourcing? | @SourcingDani on The #SocialRecruiting Show

Being human isn’t just about a fight against the machines. It’s my challenge to the conventional recruiting world and one of my core values. If you’ve ever seen one of my presentations or read my posts online, you’ve seen my #BeHuman tag. Perhaps you even have one of the little people that have become part


A Complete Life: The Point (And Sourcing Strategy) Behind Inclusion | @TheBalazs on The #SocialRecruiting Show

Pride month is a point of reflection for many LGBTQIA youth. It’s a celebration of how far the community has come. It’s a look into the fight for the future toward true equality – a world where all really means all. Pride month comes at a unique time this year in particular. So many social


Technical Sourcing How-To with @ABortolusssi on The #Social Recruiting Show

At first you might notice her fashion sense or the way she says “about” But within just minutes of launching this episode with Angela Bortolussi, she was diving into communication tactics, strategies, and a how-to on sourcing. But first, you should know that Bortolussi is a proud Canadian who moved to Los Angeles just a


Metrics Matter: Measuring Employer Brand with @ShannonSmedstad and @Social_Em

Employer brand is more than just a story and a heartfelt video on your website. It’s tears on the faces of employees, telling you the story of their manager’s compassion when their dad passed away. It’s how they met their best friend at work. It is the stories of so many people, summarized, and how


Agile Sourcing | @NGlick and @RecruitMark on The #SocialRecruiting Show

We all fall into recruiting. It’s not exactly a degree from a university or even a job we hear about as kids. Everyone talks about doctors and lawyers, but rarely do they talk about the HR generalist or recruiting agency that helped them find the job in the first place. That lack of an education


A Diversity Recruiting How-To | @exacity on The #SocialRecruiting Show

No one looks like me It seems pretty simple, right? To look around your community or workplace and almost assume that you’ll see people that look like you. That talk like you. That grew up like you. It’s inherently built into our beliefs and definitions of comfort. But Tej Singh, Talent Acquisition Manager at Wonderbly


Finally, Hiring Manager Advice That Works | @JanTegze on The #SocialRecruiting Show

There’s no quick fix for recruiting In recent days, it seems like everyone is stuck on what machines will bring. From vendors selling their quick “fix” for recruiting (which isn’t needed, says Tegze) to the perplexed looks from practitioners, it seems like everyone is on the AI bandwagon. Someone is always trying to pitch AI


Why Developers Respond: @Sjamilla on The #SocialRecruiting Show

Sometimes in recruiting things are just working It feels so good. The right developers are applying. You’re filling roles quickly. Life is good. Everyone is making their commission. Until it stops. Working, that is. Candidates apply, but they’re not the right fit. Tech interviews are being turned down. The right people are anywhere but at