Think Facebook reviews don’t matter? Think again.
In the last 5 months I’ve trained and spoken in 4 different continents, it’s been a whirlwind and truly amazing.
Nearly all of the HR & Recruitment professionals I have encountered in this time are actively using Facebook to keep in touch with family, friends and colleagues. The same could not be said for LinkedIn or even my favourite Twitter. Of course I met the occasional Facebook voyeur but the majority are actively going into the site to engage.
And they’re far from alone.
- 1.59 billion Facebook users – that’s 1/2 of all Internet users!
- 1.04 billion people on the site every single day
- 510 comments added each minute
- ..and a staggering 3000 pieces of news could end up in your feed each day.
It’s far from perfect and yes I too would like more control over what I see but we are all using it for free, right?
Facebook is doing everything it can to keep us on the site too. Did you know that we are now watching 8 billion videos on Facebook each day? That’s more than YouTube!
So why are recruiters still dismissing Facebook’s role in recruitment?
I just don’t get it. Sure you need to think differently to find and recruit people on Facebook but is it so bad? Are you telling me that your feed isn’t full of people talking about all sorts of things including work?
I am not suggesting you start spitting jobs into your news feed but ruling Facebook out completely is just crazy when there are so many ways to use it to hire.
Did I mention they have 1.04 billion daily active users?
Job seekers see your Facebook reviews
Candidates aren’t dismissing your Facebook activities, and last month I wrote about Facebook’s expanded search and how job seekers can find you and your public posts with relative ease. This post was prompted by yet another interesting change out of FB HQ, the introduction of Facebook Services.
Facebook generates its income from advertising, hence we get to use it for free. By keeping organic Page post visibility really low 42.95% of Page owners have turned to advertising to promote posts. As this causes problems for companies who do not have big budgets or the resource to grow a Page so they’ve often been set up and ignored.
So while you may have been focused on your Glassdoor and Indeed ratings, you may have over looked your Facebook page and reviews. Now that Facebook Services is listing top rated local pages, it’s time to give your neglected pages some attention.
This is what a quick search for Employment Agencies revealed and it’s easy to spot their reviews.
…and this is why it matters:
Note the job seeker interaction.
What do you do with bad Facebook reviews?
Rather than offer my own thoughts, let me show you a recent example from Uber support dealing with my negative tweet.
I love how Uber is creating employment opportunities (especially when you hear stories like this, Meet Shabana, Mumbai’s badass lady uber driver) and how a Driver can be deactivated if their level of customer service falls too low but it’s good to know this follows through onto social media.
This is exactly how you handle a complaint or a bad review:
— Uber Support (@Uber_Support) November 25, 2015
Why it works:
- I was heard
- I received understanding
- I was directed off social media with a promise that they’d get in touch.
As it was, I was more amused than annoyed but Uber still made me feel very special.
Of course, as with all the other places you receive reviews you could encourage your long-standing engaged employees to add some Facebook reviews – but not all on the same day and certainly not from the HR Department!
But a word of caution, a blanket email encouraging everyone to leave a review could bite you back, especially on a site like Glassdoor.
Do you think Facebook reviews matter?