Is there career advice for creatives?
When mentioning the phrase ācareer adviceā to most people, they tend to roll their eyes in recognition of a paucity of the quality of advice available. Who better to take on the subject of c**p career advice than Samantha Hornsby and Mae Yip. Two lifelong friends that established their business to offer better advice in the form of a festival! Tell us more…
Firstly, we start by asking them both what career advice they received. Sam’s response, ānone basically, barely anything.ā Mae tells us, āwe were both creative, and that was missing in the career adviceā. Mae goes on to say āthere was career advice, however, it was mainly aimed towards corporate rolesā.
Secondly, aligned to the lack of career advice was the frustration that they ācouldnāt believe career fairs hadnāt been updatedā and this was the catalyst for ERIC. Sam goes onto explain, āit reflects the creativity of the industries we are talking aboutā and āthe companies that come to our events are the type that would never normally go to a career fair because they havenāt [previously] been represented in the way they want toā.
People are aiming for a lifestyle choice
We explore, in more depth, what career advice doesnāt cover.Ā Sam says, ājob-hopping for a period of time is credibleā and āit gives you time to discover what works for you and what doesnātā and Mae agrees that time to focus on āself-development is importantā.
On the subject of employer branding, Sam says, āwe do find there are a couple of things that companies do that switch young people off immediatelyā. They advise to focus on the tone of voice a company chooses is fundamental. As both Sam and Mae have discovered, framing the conversation as a āfriend talking to a friendā increases engagement.
Mae then drops a real knowledge-bomb and reveals, āif you are talking in a corporate language, then young people think thatās what you want to hear, so they are not actually being authentic about who they areā. Mic drop!
If that wasnāt enough, youāll hear Samantha and Mae talk about:
- Reimagining the careers fairĀ
- Is career advice still gender-biased?Ā
- Linear career path versus job-hopping
- Differentiate your branding for different generational audiences
- Making representation a priorityĀ
- Have you experienced your own application process?
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Thank you to our fabulous sponsor EnterpriseAlumni