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Is there career advice for creatives?

When mentioning the phrase ā€˜career advice’ to most people, they tend to roll their eyes in recognition of a paucity of the quality of advice available. Who better to take on the subject of c**p career advice than Samantha Hornsby and Mae Yip. Two lifelong friends that established their business to offer better advice in the form of a festival! Tell us more…

Firstly, we start by asking them both what career advice they received. Sam’s response, ā€œnone basically, barely anything.ā€ Mae tells us, ā€œwe were both creative, and that was missing in the career adviceā€. Mae goes on to say ā€œthere was career advice, however, it was mainly aimed towards corporate rolesā€.

Secondly, aligned to the lack of career advice was the frustration that they ā€œcouldn’t believe career fairs hadn’t been updatedā€ and this was the catalyst for ERIC. Sam goes onto explain, ā€œit reflects the creativity of the industries we are talking aboutā€ and ā€œthe companies that come to our events are the type that would never normally go to a career fair because they haven’t [previously] been represented in the way they want toā€.

People are aiming for a lifestyle choice

We explore, in more depth, what career advice doesn’t cover.Ā  Sam says, ā€œjob-hopping for a period of time is credibleā€ and ā€œit gives you time to discover what works for you and what doesn’tā€ and Mae agrees that time to focus on ā€œself-development is importantā€.

On the subject of employer branding, Sam says, ā€œwe do find there are a couple of things that companies do that switch young people off immediatelyā€. They advise to focus on the tone of voice a company chooses is fundamental. As both Sam and Mae have discovered, framing the conversation as a ā€œfriend talking to a friend’ increases engagement.

Mae then drops a real knowledge-bomb and reveals, ā€œif you are talking in a corporate language, then young people think that’s what you want to hear, so they are not actually being authentic about who they areā€. Mic drop!

 

If that wasn’t enough, you’ll hear Samantha and Mae talk about:

  • Reimagining the careers fairĀ 
  • Is career advice still gender-biased?Ā 
  • Linear career path versus job-hopping
  • Differentiate your branding for different generational audiences
  • Making representation a priorityĀ 
  • Have you experienced your own application process?

 

Watch the YouTube replayĀ šŸ‘‡šŸ»

 

Or listen to the podcastšŸ‘‡šŸ»

 

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Thank you to our fabulous sponsor EnterpriseAlumni