What is it that you’re trying to achieve with Glassdoor?
This week on the show, we had the pleasure of speaking to the ‘Glassdoor whisperer’, Christopher Kurtz, and we discover key insights about the site’s algorithm, how to access free data and how “the real victims are the candidates” when it comes to fake reviews.
Chris joined Glassdoor in 2012 after an already successful career in sales and he tells us not coming from a recruitment background meant he “approached it from a different angle” by asking the question “what is it that’s being said out there” in the reviews and how could he help companies “do something with it”.
On the show, he recounts the story of meeting with Amazon where a senior VP said: “do you realise we’re getting more traffic on Glassdoor than on our own careers site”. This led to more client conversations where he helped companies to start “taking control of what is customer facing for their candidates”.
Chris also reveals how “the greater challenge for most organisations is, what are we going to do with it and how are we going to manage it” and that by ignoring Glassdoor reviews, “I think that’s where too many companies miss that golden opportunity to take action on what is said”.
What has ignoring that review cost you?
Since 2015, Chris has been offering businesses independent consultancy through PeerThru and teaching them “how do you ask for reviews without ever asking for reviews”. He also warns against fixating on recruitment and tells us “we focus a lot on what is the candidate seeing” and “we neglect what’s taking place at the water cooler and what somebody has read”.
If that wasn’t enough, watch the replay or listen to the podcast and you’ll hear Chris talk about:
- Indeed versus Glassdoor – the future of review sites
- The cost of ignoring Glassdoor reviews
- Using Glassdoor reviews for culture building
- Fake reviews and the negative impact of paying for positive reviews
- Tips to access data and reporting for Paid and Unpaid accounts