Messaging campaigns: create an experience not a process
Firstly, Recruitment Marketing has become a big part of every Recruiter and Talent Acquisition professionals approach to identifying and engaging potential candidates. So, who better to come on the show and talk to us about messaging campaigns and leveraging consumer marketing techniques. In short, how can you super-charge these activities? We welcomed Chief Marketing Officer of RecruitingDaily.com, Ryan Leary.
Then just to benchmark the conversation, we ask Ryan for his definition of recruitment marketing. His response, “recruitment marketing is the practice of using marketing strategies to promote working for an employer, rather than for a job!”. Adding to this definition, he tells us, “the job of a recruitment marketer is to attract talent into an employer, and the job of a recruiter is to attract that talent into a job”.
In addition, what are Ryan’s specific thoughts on the recruitment marketing function? That they are not limited to just optimising the content on social media channels. He went on to say, “the goal of a recruitment marketer is to work on creating the employer brand, building that brand awareness and overseeing candidate experience”.
Storytelling is the foundation for great content
We went on to ask, why recruitment marketers can learn from consumer marketing professionals? He tells us, “you see a lot of consumer marketing professionals coming into recruitment and blowing it up. They understand how people buy, what they see, what they understand, what they feel – emotional selling”.
Equally important, discussing the approach of getting employees’ on camera advocating for the company. Ryan says, “this is where storytelling comes in. They don’t necessarily focus on a Hiring Manager, they focus on the story itself. The Hiring Manager might be in there, the employees are in there and people are watching and listening to the story”.
In conclusion, on the subject of consumer marketing basics. Ryan advises you to, “put the right message in front of the right person at the right time”.
If that wasn’t enough, you’ll hear Ryan talk about:
- Why do you need a Recruitment Marketing function?
- The recruitment marketer lifecycle?
- Email marketing still has a significant role
- Getting business buy-in to recruitment marketing
- Engagement through automated recruitment tools
- Using chatbots for increased engagement
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Thank you to our fabulous sponsor EnterpriseAlumni