Radical Recruitment

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The interest in social recruitment is on the rise!

2020 is the year of meaningful social impact driven by the wider recruitment industry and one of the companies leading through direct action is Radical Recruit, founded by Emma Freivogel. As a social recruitment consultancy, their mission is to represent those who are underrepresented in the labour market. With such a powerful manifesto, we just had to find out more!

We open with a simple question, what is Radical Recruit? and Emma tells us “…we work with people that come from homelessness, people that have had contact with the criminal justice system and care systems, and we work with young people who aren’t in education, employment or training, people with disabilities, people who come from BAME backgrounds and returned veterans”, in short, “pretty much anyone who struggles to get a foot in the labour market”.

We follow with why Radical Recruit? – and Emma tells us that she has “always worked with disadvantaged communities” and “I’ve always been passionate about working with vulnerable people and mobilising people out of poverty”. Then she tells us the story of her, now Advisor, Chanel and it’s both powerful and inspirational!


Ethical companies are always looking to learn and improve

Just to distinguish between the show’s title and Emma’s reference to social recruitment, we ask her to define the difference and she tells us, “social recruitment refers to an ethical recruitment practice, were the policy and process that is fair and inclusive for every different type of job seeker regardless of their background and experience”.

Talking more broadly about the experience that companies have engaged with her and the team, she tells us that the first question she asks is “why do you want to work with Radical and other companies doing this piece” as she mentions that sometimes it’s viewed as a “charitable exchange” which is a misconception as “candidates want to secure the roles on their own merit!”.

We progress, through a great question, to what is an ethical business? and Emma’s opinion is that “businesses behaviours and actions define their own status when it comes to being ethical” – “ethical businesses are those that attempt to do the right thing, and when they fail, they aim to improve their practices”.

One question that really helped to differentiate Radical Recruit from mainstream recruitment companies was posed by Katrina as she asked, what do you do differently that sets you apart? and Emma tells us “we have an honest conversation with the candidate to asses whether they are work-ready” because “we are really serious about getting people into work”.

If that wasn’t enough, you’ll hear Emma talk about:

  • Referral partners and channels for social recruitment  
  • Assessing candidates for work readiness
  • Building relationships, coaching and mentoring 
  • Testing candidate motivations 
  • Understanding the challenges for ex-offenders
  • Success stories of candidates and progressive businesses 
  • The importance of employers offering support, development opportunities and career pathways 


Watch the replay on YouTube or listen to the podcast, and be sure to subscribe to get weekly show updates delivered directly to your inbox.