Logo to person = Twitter followers fail!
I am sure, you don’t think anything of sending an email to a candidate using your own name.
You add a new connection or send a message/InMail using your own LinkedIn profile.
On Facebook you interact with friends and colleagues using your own name.
So why on Twitter do you hide behind a logo and expect candidates to interact with you?
All day I’ve been followed by logos… ok by a person at a company, but who? So I thought I’d share the process I take when notified of a new Twitter follower…
1. Look for a face
Hmm, no face or background photo… (if I’m really honest, I stop here)
2. Following to Followers
Hmm, Kayman are following way more than are following back. Not a good sign.
3. Check the bio
4. Check the stream
Nope nothing worth following here… it’s a one way dialogue.
I apologise to Kayman Recruitment that you have been the unfortunate example here. I am sure, whoever you are, you are all wonderful people worthy of my follow.
But you have to do your part
- Use a name we’ll recognise.
- Show us your lovely mug.
- Fill out your bio – use all of the 160 characters.
- Create a new cover photo – let us see who you are.
- Add links to your website, About.Me or LinkedIn profile
- Share tweets of value and insight.
- Engage and converse.
Then the next time someone sees you’ve followed, they’ll run the process above but this time, you’ll be followed back.
Confused? Grab the eBook:
How do you think you gain Twitter followers?