Do you write job post headlines that grab attention?
Due in the main to social media, our attention span has dropped to just 8 seconds. That’s shorter than a goldfish!
Have you considered this when writing your job posts?
This may seem an ironic blog when I’m usually going on and on, and on, and on, about not just posting jobs on your social channels. But the fact is, when you’ve built the right following / network, you’re going to – hopefully only occasionally – post a job, so do it right!
Please don’t do it like this:
This is an automated job post and is completely pointless, especially in the incredibly competitive IT space. There is nothing appealing about the post or the tweeter. He has an incredibly small following and there is nothing there to evoke an application.
Click here to see a search for #job on Twitter and you’ll understand why you need to do something different if you want your job posts to succeed. This applies on all social sites!
If none of this makes sense, grab the eBook:
Adding an image isn’t enough
Though I applaud Aerotek Jobs for adding an image, a quick scan of their stream reveals the same stock photo being used over and over on all sorts of jobs.
What works here is the image, the call to action on the image, and the use of Twitter cards.
What would make this post standout would be a great headline. Something more interesting than ‘Senior Software Engineer’
For great job post headlines, borrow from the bloggers.
Bloggers are advised that only 2 people in every 10 will read beyond the headline and that it’s essential to spend time developing it.
Thankfully, there are several free tools that will help you come up with great headlines:
Taking the ‘Drools Developer’ above and putting that into Hubspot’s blog topic generator, they suggested:
Adapting those to something more suitable to your job posts, you could use:
- The history of [name], Straveda’s lead Drools Developer
- 7 Things Straveda’s bosses learnt from their Drools Developers
- The worst career advice ever given to a Drools Developer
- 10 things our competitors cannot offer a Drools Developer’s career
- What Straveda’s developer’s careers will be like in 3 years
Importantly, when they click through, they need to find relevant content not a dull list of your requirements.
Create a story from your job description that matches the headline. By story, I mean an interesting tale of an employee or the company not a fib! Keep it real.
When sharing on Twitter and other sites that support hashtags, be sure to add them in too.
All any job seeker is thinking is ‘What’s in it for me?’ so write from that angle and you can’t go wrong!